Assist with:

• What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel?
• What are the potential pros and cons of collaborating/partnering with this national brand?
• Evaluate the marketing channel options and describe the value channel members provide.
• Assuming that Perry's leadership decides to carry the competitors' products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Link: https://sk-sagepub-com.ezproxy.libproxy.db.erau.edu/cases/perrys-ice-cream-distribution-strategy-strategic-alliances