Associated British foods is a company.

Following are the issues faced by the company

The global industry tends to suffer substantial rises in food prices, which can deteriorate ABF's performance in developing economies due to a consumer buying power decline. The success of Associated British Foods Plc. depends on different sources of competitive advantage, such as sustainability, efficiency in proprietary production processes, value-addition activities, and deployment of innovative ingredients with unique functionalities. Any failure by ABF to incorporate these factors into its strategies can lead to the loss of competitive advantage The company's major segment is bakery ingredients, which is expected to suffer a huge loss due torising consumer consciousness.The company faces strong competition from large global scale players, such as Nestle, Tesco, and Sainsbury, which pose risks to its market share due to the high bargaining power of consumers