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Assume a company has identified a new project to evaluate (e.g. a new product to launch, an extension of a production facility, a new marketing
Assume a company has identified a new project to evaluate (e.g. a new product to launch, an extension of a production facility, a new marketing venture, etc). Explain briefly how they should evaluate the project, how they would compute a cost of capital, how they could decide to finance the project and what they would need to take into account to make these decisions.
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