Assume a medium with a p=_ %.
[use the same unique number you have calculated in the empty box in Q2 - corresponding to 5 exposures; this time to1 decimal place. If your IDnumberis68310you should take the square root of 310, i.e. v 310 = 17.6068168617). The number rounded to 1 decimal place is 17.6].
You must show your full calculations
i. Show the incremental recall of an ad following the second, third and fourth exposure to the medium.
ii. What is the total recall following four exposures?
iii. Apply the relevant formula to then identify the total recall following 10 exposures.