Assume a proposed hotel is being developed and will be managed by a newly stablished third-party hotel management firm. Based upon the information provided within this chapter, please develop the following for this newly established hospitality management company:

1. An aspirational corporate vision statement. 

2. Keeping the old square operating philosophy in mind, create a mission statement.

3. Define the corporate values that will be used to guide the beliefs and behaviors of associates employed by the firm.

4. Describe the corporate culture that the firm will strive to create and preserve. Based upon this vision, mission, and these values, create a name for this hospitality or hotel management firm.