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. Assume all of the financial data in the forecast is correct and that Cavender's decided to go with the new higherpriced line. Sales for

. Assume all of the financial data in the forecast is correct and that Cavender's decided to go with the new higherpriced line. Sales for Year for the current line was 72,452 and for the new line extension 18,385. What is the net marketing contribution with the new line extension? Variable Current BrandNew Line 18,38572,452+ Sales ( units ) CM/unit CM () Total fixed costs new line CM () Marketing CM Combined Current marketing CM Net marketing contribution

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