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Assume American Idol airs each week in November for a total of four airings. The average rating is 4. You ran one spot in each

Assume American Idol airs each week in November for a total of four airings. The average rating is 4. You ran one spot in each show in November. If the 4-week reach was 12%, what is the average frequency (rounded to one decimal point)?

a. 0.75

b. 1.3

c. 4.0

d. 12.0

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