Answered step by step
Verified Expert Solution
Link Copied!

Question

00
1 Approved Answer

Assume Annie s Homemade Ice Cream divides its total annual sales of $ 6 5 0 , 0 0 0 into two sales channels: in

Assume Annies Homemade Ice Cream divides its total annual sales of $650,000 into two sales channels: in-store sales and mobile sales. The in-store sales comprise 65% of total sales and the mobile sales account for 35% of total sales. The variable expense ratio is 30% for in-store sales and 40% for mobile sales. Variable expenses are a higher percentage of sales in the mobile sales segment because of various factors, such as price discounts offered to high-volume customers, packaging costs, and incremental fuel costs. Of the companys total annual fixed expenses of $240,000, $10,000 is traceable to in-store sales, $15,000 is traceable to mobile sales, and the remainder are common fixed expenses. The common fixed expensesthe three largest of which include employee salaries ($120,000), equipment depreciation ($40,000), and store rent ($36,000)would be avoidable only if the company went out of business.
Mobile CorpSubs. Food Truck Catered Events
Sales 2275004550063700118300
Variable Expenses 91000216582675442588
Contribution Margin 136500238423694675712
Traceable (0,0,0,0)
Segment Margin 136500238423694675712
Common Fixed Expenses 15000
Net Operating Income 121500
Assume Annies Homemade Ice Cream divides its total mobile sales into three segments. The Corporate Subscriptions segment, which accounts for 20% of mobile sales and has a variable expense ratio of 47.6%, refers to companies that purchase ice cream for their employees one day a month, every month of the year. The Food Truck segment, which accounts for 28% of mobile sales and has a variable expense ratio of 42.0%, includes selling ice cream at festivals, private venues, and local microbreweries. The Catered Events segment, which accounts for 52% of mobile sales and has a variable expense ratio of 36.0%, includes pre-purchased ice cream deliveries for weddings, birthday parties, graduation parties, etc. All of the mobile sales fixed expenses are common.
Assume the Food Truck segments total sales can be divided into three segmentsPrivate Venues, Festivals, and Microbreweriesas summarized below:
Total Food Truck Sales =63,700
Total Variable expenses for food truck = $26754
Microbrewers make up for 15% of total food truck sales.
Festivals make up 50% of total food truck sales.
Private Venues make up 35% of total sales.
If all three of these segments have the same contribution margin ratio, then:
What is the total contribution margin for the Private Venues segment (rounded to the nearest dollar)?
If the company decided to stop selling ice cream at festivals and all else held constant, what would be the impact on profits?
If the company could increase microbrewery sales by 20%, what would be the impact on profits (rounded to the nearest dollar)?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions