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Assume Boost Juice intends to expand their business to Asian market and Thailand is their first target market. Using your own knowledge and experience, please

Assume Boost Juice intends to expand their business to Asian market and Thailand is their first target market. Using your own knowledge and experience, please determine:

  • Which factors does Boost Juice need to consider/analyse before they formulate their strategy?
  • Which strategy should they develop in order to succeed in this market?

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