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Assume Gamms, a retail establishment, wants to capture a 20 percent share of its local evening gown market. In order to capture that share, it
Assume Gamms, a retail establishment, wants to capture a 20 percent share of its local evening gown market. In order to capture that share, it has determined that the average selling price of an evening gown should be no more than $520. Gamms currently requires a 30 percent markup on all clothing lines.
If it wishes to maintain that markup percentage, what is its average target cost for an evening gown?
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