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Assume Google and Apple use activity - based costing to allocate customer support costs to products. For a similar laptop model, assume the companies report
Assume Google and Apple use activitybased costing to allocate customer support costs to products. For a similar laptop model, assume the companies report the following information.
Product Cost per Unit Apple Google
Direct materials $ $
Direct labor
Overhead
Total product cost $ $
Customer Support Apple Google
Annual costs $ $
Annual number of calls
Required:
Compute the activity rate for the customer support cost for both Apple and Google.
Prepare a customer profitability report for both Apple and Google for an order from a local college for laptops. Each unit sells for $ Both companies budget support calls for this order.
Which company, Apple or Google, would earn the most income from this customer?
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