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Assume Med Corp. from the previous problem actual results included a 5 . 0 % market share based on Med's total sales of the market

Assume Med Corp. from the previous problem actual results included a 5.0% market share based on
Med's total sales of the market for the current period. The estimated the total market share for sales was
6.0% for the MD12, MD22 and MD32 products during the same period.
a. The firm's market share variance based on contribution margin for the period is:
$8,236 Unfav
$18,551 Unfav
$309,188 Unfav
$364,720 Unfav
b. The firm's market size variance based on contribution margin for the period is:
$277,663Fav
$333,195Fav
$15,762Fav
$1,892Fav(6 points) Assume Med Corp. from the previous problem actual results included a 5.0% market share based on Meds total sales of the market for the current period. The estimated the total market share for sales was 6.0% for the MD12, MD22 and MD32 products during the same period.
a. The firm's market share variance based on contribution margin for the period is:
1) $8,236 Unfav
2) $18,551 Unfav
3) $309,188 Unfav
4) $364,720 Unfav
b. The firm's market size variance based on contribution margin for the period is:
1) $277,663 Fav
2) $333,195 Fav
3) $15,762 Fav
4) $ 1,892 Fav
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