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Assume PrettyYard, a company providing lawn services, can offer its services to customers at zero marginal cost. It knows that it faces two types of

  1. Assume PrettyYard, a company providing lawn services, can offer its services to customers at zero marginal cost. It knows that it faces two types of consumers in its market, but cannot distinguish between them before the point of sale. The following table shows each customer type's marginal willingness to pay for lawn cutting and fertilizing services.

Lawn Cutting

Fertilizing

Overall Appearance

$800

$400

Clean Lawn Lines

$1,000

$250

  1. If lawn cutting and fertilizing services are sold separately, what would be the profit maximizing prices and what would total revenue be?

  1. Could PrettyYard increase its revenue by offering a pure bundle? If so, what would be the profit-maximizing price for the bundle? Explain.

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