Assume that 1.01 percent of the population lives in Houston TX, and company records show that .8 percent of the Clorox bleach sold in the U.S. is sold there, then the _____ equals 79.2. Assume that 1.01 percent of the population lives in Houston TX, and company records show that .8 percent of the Clorox bleach sold in the U.S. is sold there, then the _____ equals 79.2. category development index (CDI) brand development index (BDI) gross rating point (GRP message weight gross impressions