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Assume that a company had sales per share of $ 1 8 . 9 0 at the end of 2 0 2 3 . Sales
Assume that a company had sales per share of $ at the end of Sales are expected to grow by per year for the next five years. After that, the company is expected to grow into perpetuity. The company has a profit margin of and a return on equity of The cost of equity is estimated at
a Use the Free Cash Flow to Equity FCFE model to value the companys stock.
b If there is a change in the cost of equity, without any calculations, what will happen to the stocks value? Explain your answer.
c Assume the companys owner asks you to use the Free Cash Flow to the Firm FCFF model to value the companys stock instead of using the FCFE model, and you can access to the companys financial statement reports. Explain why or why not you should use FCFF model to help the owner.
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