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Assume that a company has developed a new industrial component called Part A that offers superior performance relative to its competitors. The competing part sells
Assume that a company has developed a new industrial component called Part A that offers superior performance relative to its competitors. The competing part sells for $ and needs to be replaced after hours of use. It also requires $ of preventive maintenance during its useful life. Part A is similar to its competing product with two important exceptionsit needs to be replaced after hours of use and it requires only $ of preventive maintenance during its useful life.
From a valuebased pricing standpoint, what is Part As economic value to the customer EVC over its hour life?
Multiple Choice
$
$
$
$
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