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Assume that a company manufactures numerous products, one of which is called Product A. The company has provided the following data regarding this product: Unit
Assume that a company manufactures numerous products, one of which is called Product A. The company has provided the following data regarding this product:
Unit sales (a) | 120,000 |
---|---|
Selling price per unit | $ 20.00 |
Variable cost per unit | 12.00 |
Contribution margin per unit (b) | $ 8.00 |
Total contribution margin (a) (b) | $ 960,000 |
Traceable fixed expenses | 936,000 |
Net operating income | $ 24,000 |
The company is considering increasing the price of Product A by 10%, from $20.00 to $22.00. The company estimates that this price hike will decrease unit sales by 15%, from 120,000 units to 102,000 units. How many units would the company need to sell at a price of $22.00 to earn the exact same profit that it currently earns at a price of $20.00?
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