Assume that a company uses the absorption costing approach to cost-plus pricing. It is considering the introduction of a new product. To determine a selling price, the company has gathered the following information: Number of units to be produced and sold each year Unit product cost Estimated annual selling and administrative expenses Estimated investment required by the company Desired return on investment (ROI) 15,000 $ 31.00 $ 63,900 $ 780,000 12% The selling price that the company would establish using a markup percentage on absorption cost is closest to: Multiple Choice $43.50. $41.50 $36.70. O $45.50