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Assume that a company uses the absorption costing approach to cost - plus pricing. It is considering the introduction of a new product. To determine

Assume that a company uses the absorption costing approach to cost-plus pricing. It is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:
Number of units to be produced and sold each year 15,000
Unit product cost $ 37.50
Estimated annual selling and administrative expenses $ 63,900
Estimated investment required by the company $ 780,000
Desired return on investment (ROI)12%
The selling price that the company would establish using a markup percentage on absorption cost is closest to:
Multiple Choice
$50.00.
$52.00.
$44.00.
$48.00.

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