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Assume that a company uses the absorption costing approach to cost-plus pricing. It is considering the introduction of a new product. To determine a selling

Assume that a company uses the absorption costing approach to cost-plus pricing. It is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:

Number of units to be produced and sold each year 15,000
Unit product cost $ 38.00
Estimated annual selling and administrative expenses $ 63,900
Estimated investment required by the company $ 780,000
Desired return on investment (ROI) 12%

The selling price that the company would establish using a markup percentage on absorption cost is closest to:

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