Question
Assume that a customer shops at a local grocery store spending an average of $350 a week, resulting in the retailer earning a $45 profit
Assume that a customer shops at a local grocery store spending an average of
$350 a week, resulting in the retailer earning a $45 profit each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life-span. Also assume a 3 percent annual interest rate and no initial cost to acquire the customer.
This customer yields $2,3402,340 per year in profits for this retailer. (Round to the nearest dollar.)
The customer lifetime is $___.(Round to the nearest dollar.)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started