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Assume that all you have available are data for the following ratios and your firm and your industry. Total Asset Turnover = Revenues/Assets Total Margin

Assume that all you have available are data for the following ratios and your firm and your industry.

Total Asset Turnover = Revenues/Assets

Total Margin = EBIT/Revenues

Net Profit Margin = Earnings/Revenues

Times Interest Earned = EBIT/Interest

Return on Equity = Earnings/Equity

If you want evaluate the effectiveness of your companys operating managers and you can only use one of the measures, which one should it be and and WHY?? Please Explain in Detail.

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