Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project.

The format of the research proposal is as follows:

1. Industry, Brand and Market Overview

2. Research Objectives

3. Research Methodology - includes

• research design
• research instrument
• sample methodology
• sample size

4. Target Respondent – define demographically

5. Key areas that would be captured through the questionnaire and/or discussion guide.

6. Key data analysis that would be carried out – univariate, bivariate and/or multivariate analysis.

7. Time taken for the exercise for each key research activity of the research process in weeks

8. Cost of the exercise: In here you could even mention XXX in AED or US$.