Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project. The format of the research proposal is as follows: 1. Industry, Brand and Market Overview 2. Research Objectives 3. Research Methodology - includes research design research instrument sample methodology sample size 4. Target Respondent define demographically 5. Key areas that would be captured through the questionnaire and/or discussion guide. 6. Key data analysis that would be carried out univariate, bivariate and/or multivariate analysis. 7. Time taken for the exercise for each key research activity of the research process in weeks 8. Cost of the exercise: In here you could even mention XXX in AED or US$.