Assume that an amazing job is offered to you by a campus to collect funds for the SZABIST's sports program and you accepted that offer. You are now told to draft a fund raising letter. If you want to raise as much money as possible, would it be better if the text of that section mentioned that your business school is ranked among the best leading university in the nation in sports or that you are better than 99 percent of other business schools at sports? Explain this behavior?