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Assume that decide not to implement the marketing campaign that you considered in the previous chapter. You may pursue it next year instead and will

Assume that decide not to implement the marketing campaign that you considered in the previous chapter. You may pursue it next year instead and will attempt to invest some of your profits this year in money market investments, and then use this money to cover the campaign next year. You can retain your profits earned this year by investing them in a Mexican bank where interest rates are high. Alternatively, you could invest the profits in a dollar-denominated bank account. That is, you could convert your Mexican peso profits to dollars periodically and accumulate the dollars over the year. At the end of the year, you could convert the dollars back to Mexican pesos, so that you can pay for the marketing campaign. Explain how you could decide between these two alternatives.

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