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Assume that for an ad campaign to be successful, at least 81% of those seeing a television commercial must be able to recall the name
Assume that for an ad campaign to be successful, at least 81% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of 23 people. It will also show the same people two additional commercials for different products or businesses. Complete parts a through c. E) 3. Assuming that the advertisement will be successful (81% will be able to recall the name of the company in the ad), what is the expected number of people in the sample who will recall the company featured in the commercial one hour after viewing the three commercials? The expected number of people is 18.63 . (Type an integer or a decimal. Do not round.) b. Suppose that in the sample of 23 people, 13 were able to recall the name of the company in the commercial one hour after viewing. Based on the premise that the advertising campaign will be successful, what is the probability of 13 or fewer people being able to recall the company name? The probability is . (Round to four decimal places as needed.)
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