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Assume that for an ad campaign to be successful, at least 82% of those seeing a television commercial must be able to recall the name
Assume that for an ad campaign to be successful, at least 82% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an ad company plans to show the commercial to a random sample of 23 people. It will also show the same people two additional commercials for different products or businesses. suppose that in the sample of 23 people, 13 were able to recall the name of the company. Based the premise that the advertising campaign will be successful, what is the probability of 13 of fewer people being able to recall the company name
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