Assume that Hanif plans to start his own company after graduation. Throughout university, he has been working on new technology and has done plenty of research for his research paper. In preparation for graduation, he has already created a detailed business plan. In addition, he has talked to several potential stakeholders and potential clients and has already designed some prototypes.

By the time he graduates, he manages to sell some prototypes, and he already has a group of clients waiting for an even better prototype. He decides that it is now time to invest in the required production facilities so that his small business can take off. However, he needs financing from institutions and/or individuals to undertake the required investment. He digs out his business plan to review it and realizes that, to present a strong case to convince potential investors, he needs answers to the following questions:

1. From a practitioners point of view, show the overall picture of the investment process structure.

2. Explain the type of relevant investment for Hanif commencing his start-up company by providing good reasons.

3. When looking for investment, summarize the most important thing to Hanif from the founders perspective.