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Assume that in 2016, Dubbledore Industries changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped

Assume that in 2016, Dubbledore Industries changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped to customers. Quality is now at an acceptable level. The selling price for its key product, RBK10, was increased in 2016 to reflect an increased price for direct materials and additional conversion costs needed to deliver a higher quality product. Sales have increased, even with the increase in price, and returns have decreased. Dubbledores managers attribute this to higher quality and a price that is still less than their main competitor, Ginko Corporation. Information related to the RBK10 product for the current period and prior period follows:

2015

2016

Units of RBK10 produced and sold

19,000

21,500

Units returned

1,150

550

Net sales in units

17,850

20,950

Selling price

$23

$26

Direct materials (kilograms) used

47,500

51,600

Direct material cost per kilogram

$1.25

$1.35

Manufacturing capacity in units

23,000

23,000

Total conversion costs

$115,000

$149,500

Conversion cost per unit of capacity

$5

$6.5

Selling and customer-service capacity

100 customers

120 customers

Total selling and customer-service costs

$11,000

$12,600

Total selling and customer-service capacity cost per customer

$110

$105

Advertising staff

4

4

Total advertising costs

$24,000

$28,000

Advertising cost per employee

$6,000

$7,000

Conversion costs in each year depend on production capacity defined in terms of RBK10 units that can be produced, not the actual units produced. Selling and customer-service costs depend on the number of customers that Dubbledore can support, not the actual number of customers it serves. Dubbledore has 95 customers in 2015 and 115 customers in 2016. At the start of each year, management uses its discretion to determine the number of advertising staff for the year. Advertising staff and its costs have no direct relationship with the quantity of RBK10 units produced and sold or the number of customers who buy RBK10.

Required:

  1. Calculate the growth (both revenue and cost effect), price-recovery (both revenue and cost effect), and productivity components that explain the change in operating income from 2015 to 2016.

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