Question
Assume that in 2016, Dubbledore Industries changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped
Assume that in 2016, Dubbledore Industries changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped to customers. Quality is now at an acceptable level. The selling price for its key product, RBK10, was increased in 2016 to reflect an increased price for direct materials and additional conversion costs needed to deliver a higher quality product. Sales have increased, even with the increase in price, and returns have decreased. Dubbledores managers attribute this to higher quality and a price that is still less than their main competitor, Ginko Corporation. Information related to the RBK10 product for the current period and prior period follows:
| 2015 | 2016 |
Units of RBK10 produced and sold | 19,000 | 21,500 |
Units returned | 1,150 | 550 |
Net sales in units | 17,850 | 20,950 |
Selling price | $23 | $26 |
Direct materials (kilograms) used | 47,500 | 51,600 |
Direct material cost per kilogram | $1.25 | $1.35 |
Manufacturing capacity in units | 23,000 | 23,000 |
Total conversion costs | $115,000 | $149,500 |
Conversion cost per unit of capacity | $5 | $6.5 |
Selling and customer-service capacity | 100 customers | 120 customers |
Total selling and customer-service costs | $11,000 | $12,600 |
Total selling and customer-service capacity cost per customer | $110 | $105 |
Advertising staff | 4 | 4 |
Total advertising costs | $24,000 | $28,000 |
Advertising cost per employee | $6,000 | $7,000 |
Conversion costs in each year depend on production capacity defined in terms of RBK10 units that can be produced, not the actual units produced. Selling and customer-service costs depend on the number of customers that Dubbledore can support, not the actual number of customers it serves. Dubbledore has 95 customers in 2015 and 115 customers in 2016. At the start of each year, management uses its discretion to determine the number of advertising staff for the year. Advertising staff and its costs have no direct relationship with the quantity of RBK10 units produced and sold or the number of customers who buy RBK10.
Required:
- Calculate the growth (both revenue and cost effect), price-recovery (both revenue and cost effect), and productivity components that explain the change in operating income from 2015 to 2016.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started