Assume that Minneapolis' sales by major market are: Markat Minneapolis Medical Dental Sales $ 303,000 1000 $ 202,000 1000 $ 101,000 1008 Variable expenses 181,800 600 129,280 52,520 520 Contribution margin 121,200 400 72,720 361 40,480 485 Traceable fixed expenses 33, 330 116 12,120 68 21, 210 215 Office segment margin 87,870 296 $ 60,600 300 $ 27,270 276 Common fixed expenses not traceable to offices 15,150 5 Net operating income $ 72,720 24 The company would like to initiate an intensive advertising campaign in one of the two market'segments during the next month. The campaign would cost $5,050. Marketing studies indicate that such a compolgn would increase soles in the Medical market by $40,400 or increase sales in the Dental market by $35,350. Required: 1. How much would the company's profits increase (decrease) If it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it Implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required a