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Assume that Minneapolis' sales by major market are: The company would like to initiate an intensive advertising campaign in one of the two market segments
Assume that Minneapolis' sales by major market are: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. Ti campalgn would cost $5,000. Marketing studles indicate that such a campaign would increase sales in the Medical market by $40 or increase sales in the Dental market by $35,000. 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Required: 2. How much would the company's profits increase (decrease) If it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. How much would the company's pronts increase (decrease) if it implemented the advertising campaign in the Medical Market? How much would the compony's profits increase (decrease) if it implemented the advertising campalgn in the Dental Market? In which of the markets would you recommend that the company focus its advertising campaign? \begin{tabular}{|l|} \hline Medical \\ \hline Dental \\ \hline \end{tabular}
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