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Assume that PetSmart developed its own pet fitness robot (with both dog and cat versions) that encourages your pet to play chase indoors and outdoors,
Assume that PetSmart developed its own pet fitness robot (with both dog and cat versions) that encourages your pet to play chase indoors and outdoors, even occasionally sending out treats to encourage your pet to stay engaged. Which approach to pricing should PetSmart use for this new product? Do you perceive this to be a disruptive or sustaining innovation? Explain your reasoning.
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Managerial accounting
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
1st edition
471467855, 978-0471467854
