Assume that ROOTS Company corporate objective is to grow its annual revenue by 20% in 2021.

You are the Growth Marketing Lead at ROOTS Company, owning both Acquisition & CRM marketing channels. Your entire budget for 2021 is $4MM.

Your task:

1. Create Test plan

Include details on what is being tested (e.g., media, offer, timing or creative) & hypothesis for the tests

how the test will be conducted including methodology, sample size, projected response rates, etc.

2. Detailed budget for the plan.