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Assume that Sales Force (CRM) has an alpha of about 0.03 and a beta of about 1.2. How might you explain these results? What do

Assume that Sales Force (CRM) has an alpha of about 0.03 and a beta of about 1.2. How might you explain these results? What do they mean? How does the SMB and HML coefficients effect these values? Are these values important?

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