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Assume that the $1 billion cost of bringing a new drug to market is spread out evenly over 10 years, and then 10 years remain
Assume that the $1 billion cost of bringing a new drug to market is spread out evenly over 10 years, and then 10 years remain for Eli Lilly to recover the investment. How much cash would a new drug have to generate in the last 10 years to justify the $1 billion spent in the first 10 years
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