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Assume that the 'Chair of the Board' only has a limited time available as he has to leave for an important business trip. Your presentation
Assume that the 'Chair of the Board' only has a limited time available as he has to leave for an important business trip. Your presentation must therefore be very clear. relevant and concise. Please do not wafe or waste time, at the risk of the Chair losing sight of the key points. or losing patience. PART 1: Retail Strategic Management It 1. Select any retail organisation of your choice and conduct a critical evaluation of the industry analysis of this organisation. This must include the: Macro. Market. Micro environments for this retail organisation. use - BOXER SUPERSTORtS 2. Critically evaluate the current retail organisation's strategy and positioning within the retail sector. Give an overview of the following: Overview of business Product portfolio Target market Strategy Positioning in the industry 3. Based on your ndings in question 1. develop one SMART objective to address your ndings. Develop a relevant strategy to meet the objective. 4. Critically discuss how the strategy developed in question 3 will be implemented and monitored for competitive advantage. 5. What recommendations can be made to management and why based on vour ndings and why? PART 2: Retail Management II Based on your findings and recommendations in Part 1, apply retail management principles in changing the current situation. 1. You are required to identify a problem branch or store and prepare a detailed retail analysis on current situation and possible causes. Relevant tools can be applied to identify root cause of the problem. 2. You are required to prepare a detailed action plan to improve the performance of the identified branch or store. Your discussion should include, but not limited to: Brief outline of current branch/store performance. Concrete evidence, graphs, statistics etc can be outlined. Research. The layout of the store. . The retail mix. The supply chain management. . Do a forecast and cash budget of the sales once these initiative have been implemented. Budget Stakeholder analysis
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