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Assume that the combination of the price increase from $9.99 to $10.99 and the $2 billion incremental content investment (from $6 billion to $8 billion)
Assume that the combination of the price increase from $9.99 to $10.99 and the $2 billion incremental content investment (from $6 billion to $8 billion) will have a neutral net effect on the acquisition and retention rates. How does the price increase to $10.99 change the lifetime value of a customer? Again, show your work like in the previous
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Modeling Monetary Economies
Authors: Bruce Champ, Scott Freeman, Joseph Haslag
4th Edition
1316508671, 1316508676, 9781316723302 , 978-1107145221
