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Assume that the income statement for Tolkien Transport last month is as follows: Revenue (500 customers*2000) 1,000,000 Less variable expenses 410,000 Contribution Margin 590,000 Fixed

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Assume that the income statement for Tolkien Transport last month is as follows: Revenue (500 customers*2000) 1,000,000 Less variable expenses 410,000 Contribution Margin 590,000 Fixed Costs 530,000 Net Profit 60,000 Note: The revenue given is calculated by multiplying number of customers last month (500) by 2,000 the average price for transportation services e) Refer to the original data. Tolkien Transport's marketing team is convinced that a 15% reduction in the selling price would cause customer numbers this month to increase by 150 units. Calculate the impact on monthly profit. (7 marks) f) Using the data from part (e), calculate the price elasticity of demand for its transportation service (based on a 15% reduction from the current selling price). (3 marks) g) Calculate the profit-maximising mark-up on variable costs and use this to estimate the profit-maximising price for the transportation service. Based on this what advice woulanaaiin Talltinni

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