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Assume that the variable costs as a percent of sales for each segment are as follows Segment Contribution Margin Analysis The operating revenues of the
Assume that the variable costs as a percent of sales for each segment are as follows
Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) $45,000 13,000 38,300 Assume that the variable costs as a percent of sales for each segment are as follows: Turner Home Box Office Warner Bros. 18% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Turner Home Box Office Warner Bros. Revenues Variable costs Contribution margin Contribution margin ratio (as a percent)
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