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Assume that there are 150,000 people in a target market, and over a four-week period, 37 percent of them watch a television ad for shampoo.
Assume that there are 150,000 people in a target market, and over a four-week period, 37 percent of them watch a television ad for shampoo. What is the reach for the shampoo ad? Multiple Choice 5,550 40,541 4,054 55.500
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