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Assume that there are two newspapers (Times and Tribune) available in a specific geographical area that you are trying to reach. It costs $1000 to
Assume that there are two newspapers (Times and Tribune) available in a specific geographical area that you are trying to reach. It costs $1000 to place your ad in Times while it only cost $750 to place an ad in Tribune. Times has a circulation of 15,000, and Tribune has a circulation of 11,500. After doing your quick analysis by calculating the CPMs for both newspapers, what can you say about these newspapers? Group of answer choices the cost per program rating for Tribune is $55. Tribune is significantly more cost-effective than Times both newspapers have very similar in terms of cost-effectiveness. Times is significantly more cost-effective than Tribune the cost per program rating for Times is $50
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