Question
Assume that you are a Financial Manager of Starbucks Coffee, Inc., a multi-national corporation. You are in charge of determining the impact of exchange rate
Assume that you are a Financial Manager of Starbucks Coffee, Inc., a multi-national corporation. You are in charge of determining the impact of exchange rate changes on the firm. Changes in currency exchange affect both the balance sheet and the income statement. The balance sheet impact occurs when the value of international assets are translated to U.S. dollars. The values of those assets change as the exchange rate changes. The value of costs, revenue, and profit also are impacted on the income statement because of exchange rate risk. Consider that Starbucks has the following investments in coffee bean production and processing:
The Net Profit from these countries during the current year is as follows:
Table One:
Country | Value (in millions of U.S. dollars) |
Columbia | $75 |
Kenya | $100 |
Papua New Guinea | $80 |
Starbucks Coffee has also invested in store facilities to sell coffee products. The countries and the value of the investments are as follows:
Table Three:
Country | Value (in millions of U.S. dollars) |
Canada | $200 |
Japan | $100 |
United Kingdom | $150 |
Table Four:
Country | Cash Flow (in millions) |
Canada | 80 Canadian dollars |
Japan | 7,200 Japanese yen |
United Kingdom | 30 British pounds |
2. Convert the Net Profit generated in Canada, Japan, and the United Kingdom shown
in Table Four above to U.S. dollars to calculate the total profits realized by Starbucks,
Inc. during the current year in U.S. dollars.
a. Starbucks Return on Investment (ROI) can be calculated using the following formula:
Net Profit in U.S. dollars from Question #2 above / Total Investment for Production and Store Facilities in Tables One and Three above = ROI
What is Starbucks Return on Investment for the current year?
The current spot exchange rates per one U.S. dollar are as follows:
Table Five:
Country | Currency per one U.S. dollar: |
Columbia | 2,204.50 Columbian pesos |
Kenya | 69.480 Kenyan shilling |
Papua New Guinea | 3.0189 Papua New Guinea kina |
Canada | 1.1690 Canadian dollar |
Japan | 117.04 Japanese yen |
United Kingdom | .5182 British pound |
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