Assume that you are an expert in business ethics and Alex Caldwell has engaged you to write a report advising him of what he should do about the Hugo Marshall account. Assume that Fiona Willis has also told Caldwell about her potential conflict of interest involving her husband.

Part A: Applying theories of ethics (1,000 words max)

You must undertake independent research into the theories of egoism, utilitarianism and deontology. Now apply them as follows:

1. Analyse Fiona Willis' actions using the theory of egoism
2. Analyse Fiona Willis' actions using the theory of deontology
3. Analyse Alex Caldwell's actions using the theory of utilitarianism.