Assume That You Are Planning To Produce And Sell Pasteurized Watermelon Juice. (A) (15 Points) Develop A Gap Map For The Product. Choose Appropriate Attributes (Dieatary/Health Value, Taste, Image Etc.) And Some Benchmark Products (Coke, Orange Juice, Other Fruit Juices, Dietary Beverages, Chocolate Milk, Ice Tea Etc.) (B) (15 Points) Assume

 

1. (30 Points) Assume that you are planning to produce and sell pasteurized watermelon juice. (a) (15 Points) Develop a gap map for the product. Choose appropriate attributes (dieatary/health value, taste, image etc.) and some benchmark products (coke, orange juice, other fruit juices, dietary beverages, chocolate milk, ice tea etc.) (b) (15 Points) Assume that your primary market is Koc University campus. State how you can estimate the potential weekly sales (consider the number of potential consumers, profile of students etc.) 100