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Assume that you are the brand manager for Apple's iPhone 13. Estimate annual US market potential and annual US market demand for the relevant product
Assume that you are the brand manager for Apple's iPhone 13. Estimate annual US market potential and annual US market demand for the relevant product category, and annual US company demand in 2022. Use the Funnel method to estimate the number of buyers. Clearly list and justify all other assumptions; e.g., how you are defining your market, number of units purchased by average buyer, etc.
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