Assume that you are the marketing manager for Lotta Fizz Beverages (a fictional company), which oversees an impressive product line of popular beverages in a highly competitive consumer market. You are excited about the challenge of introducing a new product item: "Quick Start" beverage.

While you are happy to introduce this new beverage option to the market, you are concerned that the needed growth will have to come from a competitor's market share, in order not to cannibalize your existing product line sales. Plus, senior management has set the first year metrics of success for "Quick Start" to be the following: (1) Achieve a 1% market share and (2) to realize a 20% return on investment in the first year. (Both are considered to be aggressive goals as they are above the industry growth rates.) Using the.following pricing objectives:

Profit, Sales, Market Share, Competitive effect, Customer Satisfaction, or Image Enhancement.

1.Select three of these pricing objectives and write appropriate definitions using examples that help to explain their respective meanings.

2.Choose a final (single) pricing objective from this list that will guide your pricing goals and marketing strategies for Lotta Fizz Beverage. Provide adequate support material that reinforces your recommendation.

3. Select a product objective that will support your chosen pricing objective objective.