Assume that you are the marketing research executive for Singapore Airlines. Ticket sales have declined drastically due to the COVID19 pandemic. You have been requested to submit a marketing research report to the board members of the Airline. Based on the problem definition, approach, research using secondary data, as well as the results of data analysis and interpretation, a report is required to be constructed. Introduction/ Executive summary (10 marks) Introduction well developed and provides a good overview of the topic excellent interpretation of the question definition and core concepts fully developed insightful, strengths and opportunities of the business are wellarticulated in the form of a discussion clear relevant objectives Reason/s for conducting this research report well supported. Research Report (70 marks) The nature and extent of the marketing problem or opportunity/ situational analysis fully researched and developed (10 marks) Well-articulated discussion of the Research Objectives (10 marks) Research Design well determined and highlighted with a framework and clear outline of the research planning (10 marks) Collection of the secondary data well discussed in terms of relevance, accuracy, reliability and appropriateness (10 marks) Preparation and processing of the secondary data well supported with theory, graphs, tables and diagrammes. (10 marks) Interpretation of the results and compilation of the research report fully developed. Evidence of deep understanding and research undertaken. Conclusion well developed providing a concise summary of the discussion. (10 marks) Recommendations to the Board of Management well-articulated. Evidence of insight and critical thinking (10 marks) Evidence of in-text referencing throughout all sources are acknowledged according to the Harvard style of referencing. Conclusion (10 marks) Evidence of deep understanding and research undertaken. Conclusions well developed providing a concise summary of the discussion. Challenges/ opportunities included summary of major recommendations included Evidence of in-text referencing. All sources are acknowledged according to the Harvard style of referencing. Referencing (5 marks) Evidence of in-text referencing throughout. All sources are acknowledged according to the Harvard style of referencing both in-text and in the Bibliography section. 15 Sources of references have been consulted according to the Guidelines of the Project. Presentation (5 marks) Excellent Presentation (table of contents, neatness, grammar, punctuation, spelling, line/paragraph spacing, graphs and tables)