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Assume that you are the owner of a medium-sized firm producing luxury personal care items, such as shampoos, conditioners, hair masks, hair dyes, nail treatments,

Assume that you are the owner of a medium-sized firm producing luxury personal care items, such as shampoos, conditioners, hair masks, hair dyes, nail treatments, face masks, and bath products. You have become uncertain about the future of your business given recent economic events, and you are considering delaying plans to expand. Speaking as a firm owner, manager, or shareholder:

  • In this environment of uncertainty, will you maintain planned levels of output or increase or reduce your output?
  • In this environment of uncertainty, will you plan to expand facilities, equipment, or other projects designed to increase your firm's productive capacity or profitability?

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