Assume that you are working as an investment analyst at JP Morgan and you are appointed to advise your client firm, which wants to be listed on Abu Dhabi stock exchange (ADX) The company wants to issue and sell shares in the ADX. Your client wants to know the differences between Initial public offer (IPO) and secondary issue of shares. In addition, your client wants to raise the capital faster by selling shares to selected institutional investors and companies. 

Explain to your client the difference between IPO and secondary issue, and advise him whether IPO or secondary issue is appropriate. 

Furthermore, explain to your client on how the shares will be sold (placed) in the market.

Should you recommend for a private placement or public placement in order to raise the required capital as quickly as possible?